Are you struggling to fill vacancies in your Virginia Beach rental property? As a landlord, attracting the right residents is key to maintaining a steady income and reducing downtime between leases.
With so many properties vying for attention, it can be tough to stand out in a competitive market when renting out your property.
Fortunately, advertising your Virginia Beach rental property doesn’t have to be a challenge.
By using effective strategies tailored to your target audience, you can enhance your property's visibility and increase your chances of securing responsible residents quickly.
In this article by Abrams Realty, we’ll walk you through proven tips and methods to advertise your rental property successfully and ensure you’re getting the most out of your investment.
8 Proven Strategies to Attract Residents to Your Virginia Beach Rental
1.Use High-Quality Photos
When advertising your Virginia Beach rental property, high-quality photos are a must. Potential residents are drawn to well-maintained properties, so make sure your photos reflect that.
Start by capturing the best features of the property: wide-angle shots of the living room, bedrooms, and kitchen give a sense of space, while detailed close-ups of appliances.
You can also capture unique features, like a fireplace or a beautiful balcony view can make your property stand out.
Don’t forget to showcase the exterior, especially if your property has a private yard or is close to the beach.
Natural light is your friend, so aim for daytime shots when the sun is out to highlight your property’s appeal.
2. Create a Compelling Listing Description
Your listing description should paint a vivid picture of your Virginia Beach property while also being informative.
Mention the number of bedrooms, bathrooms, and square footage, but go further by describing the lifestyle potential.
Highlight things that locals love, such as proximity to the beach, scenic views, or nearby parks for outdoor enthusiasts.
If your property is near popular areas like the Virginia Beach Boardwalk or local shops, mention those as well.
Also, talk about the benefits of living in Virginia Beach—like the blend of city conveniences and coastal charm.
The more relatable and informative your description is, the more likely you’ll catch the eye of interested residents.
3. Leverage Social Media Platforms
Social media is an excellent tool for advertising your Virginia Beach rental property.
Platforms like Facebook, Instagram, and even local Virginia Beach-specific groups can help you reach a larger audience.
You can post stunning photos, virtual tours, and videos that showcase your rental in an engaging way.
Create posts that focus on the lifestyle benefits of living in Virginia Beach—like attending local festivals, enjoying fresh seafood, or catching a sunset by the ocean.
You can also join local Facebook groups or other social platforms where Virginia Beach residents or newcomers search for rental listings.
Make sure to include all contact information and make it easy for people to inquire.
4. List on Multiple Rental Websites
Don’t limit your property’s exposure to just one listing platform. To maximize your reach, consider listing your Virginia Beach rental on several rental websites and apps.
While local platforms will help you target residents within the area, national websites can help you reach people who are moving to Virginia Beach from out of town.
Be sure to include detailed descriptions, high-quality photos, and key amenities like parking, pet policies, or any recent updates to the property.
The more sites you list your property on, the greater the chances of attracting the right residents quickly.
5. Offer Virtual Tours
Virtual tours are a fantastic way to showcase your Virginia Beach rental property to a broader audience.
Not everyone will be able to visit in person, especially if they’re moving from out of town or have a busy schedule.
A virtual tour gives potential residents the opportunity to explore your property from the comfort of their own homes.
You can record a walk-through video or use 360-degree technology to allow people to navigate each room at their own pace.
Offering a virtual tour can help attract individuals who are relocating from other areas, making the decision process easier and faster.
5. Highlight the Location and Neighborhood
When advertising your property, emphasize the incredible lifestyle benefits that come with the location.
Mention how close your property is to Virginia Beach’s famous Oceanfront, where residents can enjoy the sand and surf year-round.
If your property is near popular local spots like the Virginia Aquarium & Marine Science Center, Town Center, or the many parks and nature trails, make sure to highlight those as well.
Many potential residents will be looking for places that are close to schools, restaurants, and public transport.
Share these local amenities in your listing to show what makes your neighborhood truly special.
6. Host Open Houses
Hosting open houses is a great way to create buzz and attract prospective residents who may be hesitant to commit to a rental without seeing it in person.
By scheduling a time for multiple people to view your property, you’re not only increasing your chances of finding the right resident but also showing that there is demand for your rental.
Make sure to choose a time that works for most people, like a weekend afternoon.
If your property is close to the beach or popular areas like the Virginia Beach Boardwalk, you can make the open house experience even more appealing by incorporating the local lifestyle.
Hosting an open house gives people the chance to see the space, ask questions, and get a feel for the neighborhood all in one go.
7. Offer Move-In Incentives
Attracting residents to your Virginia Beach rental property can be easier with the right incentives.
When pricing your home, consider offering move-in specials, such as a discount on the first month’s rent or a waiver on application fees, especially if your property is in a competitive rental market.
You could also offer flexible lease terms or free parking if your property is near popular areas like the beach, where parking can sometimes be limited.
Bottom Line
Successfully advertising your Virginia Beach rental property requires a combination of strategy, creativity, and local knowledge.
Abrams Realty can help you navigate this process with tailored marketing plans that showcase your property’s best features and attract the right residents.
Reach out to Abrams Realty today to discuss your options and find the best approach for your property’s success!
